Newsletter – April 2025

• April in focus: leadership, luxury, and what buyers really want

Round table recap: crisis fatigue & the search for stability Taylor Howes | 9 April 2025

At our recent round table, industry leaders gathered to tackle a timely theme:“Crisis fatigue: how much longer can the market wait for stability?” The conversation unpacked the emotional and economic toll of ongoing global uncertainty and how it’s reshaping both mindset and market behavior. Key takeaways included: • Stability is the new luxury: with chaos becoming the norm, clients are valuing clarity, consistency, and long-standing trust above all • Property as lifestyle, not just investment: stamp duty and geopolitical shifts are pushing buyers away from cities, toward rural retreats and self-sufficiency • AI is everywhere, but not everything: while it’s a powerful tool, human relationships, creativity, and authenticity remain irreplaceable, especially in luxury markets • Mental health and empowered youth matter: the next generation is anxious but eager for meaning, support, and purpose in a volatile world Ultimately, the mood was clear: in times of instability, brands must lead with empathy, authenticity, and enduring quality.

 

• Branded residences: where luxury meets legacy Insights from Chris, Head of Business Development

Branded residences have been our focus this past month, and for good reason. These unique properties, developed in partnership with iconic luxury brands, are reshaping the way high-net-worth individuals view real estate. So, why are they hotter than ever? • Unmatched lifestyle & design From hospitality-level service to interiors curated by fashion houses, branded residences offer a turnkey lifestyle steeped in prestige. Residents enjoy hotel-grade amenities, concierge access, spa facilities, private dining, all without ever checking in

• Trust in the brand Buyers today are seeking reliability in an unpredictable world. With a globally recognised brand name behind the property, there’s an added layer of trust, consistency, and resale value

• Global demand, limited supply As the ultra-wealthy continue to grow in number, branded residences offer exclusivity, often in the world’s most desirable destinations. That scarcity makes them not just luxurious, but highly investable

• Community, security, and status They’re not just homes, they’re lifestyle statements.

Residents become part of a global community that shares their tastes, values, and expectations. As Chris, our Head of Business Development, puts it: “Branded residences aren’t just about aesthetics, they’re about assurance. In a market where buyers want both emotional connection and smart investment, these properties deliver both.”

Images: Taylor Howes Mediterranean Branded Residence

 

• Move-in ready: what modern buyers really want

As Q1 wraps up, a growing trend is reshaping the property market: fully turnkey homes. With buyers, especially millennials, valuing time, convenience, and quality, the demand for move-in-ready properties is on the rise. No more fixer-uppers, today’s savvy buyers want homes that are styled, stocked, and stress-free.From luxury finishes to fully dressed interiors, the “just bring your suitcase” model is becoming the new standard.

Images: Taylor Howes Notting Hill Townhouse